entertainment Blog Entries

MUSICLAND AT EVENTS UNCOVERED 2018

CMS added imageTuesday 3rd of July saw the sophomore appearance of Musicland at Events Uncovered, a trade show centred around the event and entertainment industries. It's a perfectly balanced mix of fun, teamwork and meeting new and interesting people for an office outing. This year was certainly no exception.

After the great response to The Mash Machine and our paint by numbers canvas last year, creating something as immersive and entertaining has been something we have been plugging away at. Creating new experiences though is what we all signed up for, and the 2018 iteration saw us host a take-home terrarium workshop to engage audiences with a tactile, face to face and fun experience.

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The terrariums proved to be a real swag bag stuffer, with smiling faces crowded around the table, happy to make and take their very own creations as we showcased Musicland's new team building workshops. Most workshops are tailored to suit most occasions and scalable.

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Events Uncovered 2018 also saw the launch of our Audio Posters. These interactive, portable sound boards can be used to trigger any kind of audio or video; voice commands on an interactive map, or sound loops that sync up to make and remix a song on the fly. The microphone allowed us to sample and loop patron's voices in real time and assign it to a button on the board that became integrated into the song being played.

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DJs Naj and Krystie Steve provided the day's soundtrack throughout the entire venue and once the sun went down, it was out to the Argyle Courtyard for a live performance courtesy of the supremely talented Oyobi which kept the tailfeathers of our new roving entertainers, the Disco Vixens moving. These all shimmering, all dancing disco balls hot shoe shuffled their way into their fair share of IG feeds with plenty of pics and a bunch of boomys.

We really enjoy our day at Events Uncovered. It's great to see contacts, clients and friends, new and old, come together and is an opportunity for the team to step out from behind our phones and laptops to share what we have been cooking up live and loud.

Can't wait to see you all again in 2019!

Friday, April 10th, 2015 at 2:06 pm







events uncovered, musicland, events, entertainment, teambuilding, inovative,

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COKE PLUS COFFEE

Engaged by hospitality and brand activation company Yakusan to launch Coke Plus Coffee. The event was held on Level 7 at The Primus Hotel. We were asked to create a mural that would appeal to the industry types and influencers. Artist Shannon Crees created a striking portrait style mural using only coffee to create the piece.

Friday, April 10th, 2015 at 2:06 pm

coke, musicland, events, entertainment, coffee, art,

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optus Halloween

We built a 15m x 15m hedge maze on the Optus campus plaza and filled it with a variety of creepy characters. A cello playing Maleficent,
The Twins (inspired by Kubrick's Shining) - everyones favourite, an 8ft Slenderman, Freddy Kruger, Straitjacket Psycho, a contortionist clown who walked through the maze bent backwards on his hands and feet, and comic relief by a Vampire Magician.

Friday, April 10th, 2015 at 2:06 pm

optus, musicland, event, entertainment, halloween event,

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Tiny Tokyo

We worked with Merivale to produce an event sponsored
by Kirin called Tiny Tokyo.

The Ivy Pool was converted into their version of Shinjuku Golden Gai with the cabanas taking the form of cozy Japanese dining experiences; Sushi, Ramen, Yakatori

We conceptualised and supplied all the entertainment. with the twist that it all had to be Japanese based. The activities...

- Taiko Drummers
- Large Scale Japanese Calligraphy - called SHODO by Ren Yano
- Live Street art style mural of Hokusai's wave
- Large Screen old school Mario Kart
- Japanese dance crew
- DJs

Friday, April 10th, 2015 at 2:06 pm



tiny tokyo, merivale, musicland, events, entertainment

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The Best Of Balmain- Dicks is only getting better

There are pubs, and there are "pubs". Pubs are chic, stainless steel and timber adorned bastions with more plants than a Flower Power and are inoffensively pleasant. "Pubs" have bar tops well worn from leaning locals, have housed more characters than the Marvel Cinematic Universe and the banter is usually the most colourful thing in there.

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Courtesy of the wharfie working class who populated the peninsula, Balmain seemingly has more pubs than people, and sitting on the corner of Beattie and Mullins st since 1874 is DiCK's Hotel. While the landscape has changed around DiCK's, for the past 12 years DiCK's Hotel has established itself as a local legend by doing the opposite.
With walls that have more stories than a library, if DiCK's authenticity and character were people they would have half poured your tipple of choice and hung shit on you within seconds of entering. Service, sport, community, food and drinks are the foundations that DiCK's is built upon with the venue recognized as an Anzac Day destination and 1 of only 4 preferred platinum Swans supporter venues in Australia.

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Following the renovation of the upstairs area into a cocktail bar, functions and performance space, Musicland were engaged to oversee the live entertainment program and marketing activity. Named after the Godfather of Soul, The Brown's entertainment direction was punk music….no. With the vintage Rhodes in residence being tinkled by some of Sydney and Melbourne's finest purveyors, funk and soul was the heartbeat of The Brown.
With three distinct spaces resonating to 3 different audiences, establishing identities to inform the visual communications for the three spaces under the overarching umbrella of DiCK's Hotel character was central in implementing consistency and continuity. Maintaining the venues character, while expanding the scope of communication, was key in broadening the appeal of the venue to a larger audience while avoiding any corrections to its existing audience.

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With the success and improvement of venues our primary agenda, the recent decision to entertain expressions of interest for DiCK's Hotel for the first time in 12 years is reflective of the impact which our engagement has contributed to in the past 24-month period "The pub's never traded so well in the whole 12 years we've had it"
With experience and intangibles being difficult elements to measure but forming integral parts of strategy, helping a "pub" that would be as comfortable in 1974 as it is in 2018 evolve while still holding firm to its character and ideals is something we are more than happy to hang our hat on.

Friday, April 10th, 2015 at 2:06 pm



dicks hotel, balmain, pub, blog, entertainment, eating, friends,

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Cargo's Got The Goods

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When a chance to roll out something interesting at one of Sydney City's most well known haunts popped up, we were sure to leave safe in the banks where it belongs.

Having recently been given a make over fit to win a renno reality show, we have been busy cooking up a new night for our friends at Cargo Bar to give its new look an attitude to match.

Stepping out from under the long shadow of the ubiquitous "soloist on a stool", we looked to create a much needed outlet for our clever musical type mates to deliver an interesting and engaging addition to the Darling Harbour and Barangaroo precinct. Players and producers switch gears from their better known projects to give the familiar a freshen up by re-interpreting, re-inventing and re-invigorating some of their faves. Think DIY "Like a Version"

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Talented types like card carrying member of party starting posse Motorik, For Life or Adam Bozzetto to his Mum, flexes his production chops with a Friday afternoon twist, with Ross Ferraro of The Goods also taking a turn to play good vibe traffic controller. An outlet to concoct different duo and trio configurations to deliver their set lists of same same but different, has left us with no shortage of folks excited to do fun things.

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Providing platforms for creativity to diversify the scene, showcase local talent and help broaden audience experiences is important to us. With the support of the good sorts at Cargo, we are looking forward to serving up Friday nights with a pinch of interesting, a dash of engaging and a liberal dose of entertaining. One less cookie cutter Friday night anyone?

Friday, April 10th, 2015 at 2:06 pm















musicland, musiclandsyd, cargobar, sydney, live music, entertainment, dj, live entertainment,

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Musicland Showreel

Musicland Showreel

People will forget what you said, people will forget what you did, but people will never forget how you made them feel.

Entertainment solutions to inject soul into the physical.

Marketing frameworks to bring clarity to your character.

Let us help elevate your project from good, to great, with our collective experience and insight.

Take a look...

Friday, April 10th, 2015 at 2:06 pm
video, insight, experience, marketing, entertainment, showreel

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