Know Your Musiclanders: 12 Questions With Chad Davis

Chad is our fearless leader here at Musicland. He loves cooking, making Spotify playlists, repeat pattern shirts, cover versions of songs, dad rock, yacht rock, wearing things on his head and piccolo latte's. Always ready to loan support and understanding to his team, Chad is the heart and soul of this wonderful place we call work. Here's a peek behind the curtain into his thoughts....

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Earliest musical memory
My dad playing Dutch Swing College Band records constantly.

What is your go to Sunday morning album of choice
I do my best to sleep through as much of Sunday morning as possible but otherwise I usually put on some Talking Heads to get going

Who is your hero
In life - my wife.
In business - Brendan and Jeremy at Innovative Production Services

Last movie you saw and rating out of 10
Avengers Infinity War - 8/10

What is your specialty meal when cooking
Hainan Chicken Rice

Favourite meme
My daughter is the `Why Not Both' taco girl ...

Favourite Aussie band or singer past or present
Hoodoo Gurus

A song that makes you cry or melancholy
Father's Day - Weddings, Parties, Anything

Favourite thing about working at Musicland
The team I get to work with everyday and the projects that start as grand ideas that our amazing clients get us to execute

Do you have any hidden talents
I am an amazing `air-drummer'

What's your personal motto
Be Kind and grateful. Always.

Greatest fear
My pants ripping while i'm dancing around on stage while i'm djing

Friday, April 10th, 2015 at 2:06 pm

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Know Your Musiclander: 12 Questions With Imogen spong

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Imogen Spong is Musicland's dynamo entertainment producer and much appreciated female presence in the office. Her sunny disposition and grounded attitude always manages to balance out the boys and their oh so silly ways. We put Immy to the test in the first in a series of mini interviews that will help you get to know the Musicland team in a semi intimate fashion.

What is your earliest musical memory?
Singing `Away in a Manger' solo at my preschool Christmas Concert and singing "the cows in the bright sky" and everyone laughing

What is your go to Sunday morning album of choice?
Either Khruangbin - The Universe Smiles Upon You
or Sade - Diamond Life

Who is your hero?
Cardi B #okkkurrrrrrrrrrrr

Last movie you saw and rating out of 10?
Avengers Infinity War - 9.5/10!!

What is your specialty meal when cooking?
Any kind of pasta

Favourite meme?
"Basic Hoe" starter pack, or any starter pack for that matter

Favourite Aussie band or singer past or present?

A song that makes you cry or extra melancholy?
Fields of Gold - Eva Cassidy

Favourite thing about working at Musicland?
Being able to witness and walk amongst `Glebe life' on a daily basis #blessed

Do you have any hidden talents?
Eating copious amounts of cheese

What is your personal motto?
yeah nah yeah

Greatest fear?

Friday, April 10th, 2015 at 2:06 pm

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Cargo's Got The Goods

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When a chance to roll out something interesting at one of Sydney City's most well known haunts popped up, we were sure to leave safe in the banks where it belongs.

Having recently been given a make over fit to win a renno reality show, we have been busy cooking up a new night for our friends at Cargo Bar to give its new look an attitude to match.

Stepping out from under the long shadow of the ubiquitous "soloist on a stool", we looked to create a much needed outlet for our clever musical type mates to deliver an interesting and engaging addition to the Darling Harbour and Barangaroo precinct. Players and producers switch gears from their better known projects to give the familiar a freshen up by re-interpreting, re-inventing and re-invigorating some of their faves. Think DIY "Like a Version"

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Talented types like card carrying member of party starting posse Motorik, For Life or Adam Bozzetto to his Mum, flexes his production chops with a Friday afternoon twist, with Ross Ferraro of The Goods also taking a turn to play good vibe traffic controller. An outlet to concoct different duo and trio configurations to deliver their set lists of same same but different, has left us with no shortage of folks excited to do fun things.

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Providing platforms for creativity to diversify the scene, showcase local talent and help broaden audience experiences is important to us. With the support of the good sorts at Cargo, we are looking forward to serving up Friday nights with a pinch of interesting, a dash of engaging and a liberal dose of entertaining. One less cookie cutter Friday night anyone?

Friday, April 10th, 2015 at 2:06 pm

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Yestival 2018

Another year of Yestival done and dusted! Thanks to the Optus crew and the extended Musicland fam and artists for making it all possible. We provided a DIY Disco, kinetic sand kits, make your own terrarium, live music and DJ's- something for everyone!

Yestival Queensland

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Friday, April 10th, 2015 at 2:06 pm
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we Bring you musicland presents

CMS added imageWe've created two amazing new bands for the special event and festival market that we want you to be the first to see. You'll also get the chance to be hands-on with The Mash Machine and get a look at some of the other exciting concepts we currently have in development.

Friday, April 10th, 2015 at 2:06 pm
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we're all in the mood... for beards!

Whenever you get a chance to be part of hirsute history, you grab it with both hands, just like Grant Hackett on a plane with a skin full.

As part of their Farewell Tour, much loved champions of the facially follicled, The Beards graced a Western Sydney faithful with one last performance before signing off, saying sayonara, selling the farm, riding off into the sunset...

We set out to make that send off their biggest yet by organising some posters to be pasted up around Western Sydney targeting Penrith, Windsor, Richmond, Rouse Hill, Blacktown, Parramatta and Castle Hill. We also arranged some peer-to-peer activity, got the good folks at the Penrith Press, The Western Weekender and The Brag to chat with the band and write about it.

We also took to the digital realm and snagged secret access to your computers (stalking) with strategically targeted social media ads (marketing). The boys were gracious enough to help us undertake a user generated competition to win a once in a lifetime experience to meet the band and be taken through a grooming master class. We received a multitude of bearded men (and women!) showing us their pics and seriously increasing our reach.

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​Post Engagement: 98
People reached: Paid - 17,350, Organic - 838
Cost per like/comment (engagement): $1.25
Total spent: $122.65

We continued the bearded good will with a show to around 300 people who were appreciative for all the band had done for the bearded nation.

And remember, if your dad doesn't have a beard you've got two mums!

Friday, April 10th, 2015 at 2:06 pm
the beards, band, peachy

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Go a little Green with envy

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No need to be the same vintage as the white clad folks at the local bowlo, to recall the equally fierce competition that took place off the immaculately groomed greens. The rejuvenation of the humble bowling club became the new battleground for filtered food porn celebrity, curated Facebook fame and a share of Syd city's calorie count.

Among these was the 125 yr old Norths Bowling Club, now known as The Greens, North Sydney. Perched on top of the hill next to North Sydney Oval, we're pretty sure the name has something to do with the fact that the place is surrounded by it's namesake: ovals, parks, trees.

The only thing not particularly green are the kitchen brigade who have injected a measured amount of modern into the food, with suckling pig terrine and house smoked trout salad sitting comfortably next to pan roasted sirloin and fish and chips. So long sliced mystery meat in bain maries.

While the vibrant, manicured greens are still regularly patrolled by rollers who take it seriously enough to keep their shoes on, getting people outside of the APIA Insurance mailing list meant a similar refresh on the entertainment front.

What to do with a lush, city oasis location with carpet like grass that requires more maintenance than Rupert Murdoch's ex-wives? Hello Flicks at The Greens.

A month long open air cinema with a program of classics, cults and currents including Trainwreck, Dirty Dancing, Jurassic Park and Inside Out was rolled out, and finished off with bean bags, popcorn and choc tops.

Flicks highlighted the unique experience The Greens can offer: fresh, seasonal dining and full bar amenities, footsteps away from movies in the moonlight with a harbour backdrop.

Press play on the clip below and go a little green with envy.

(spoiler alert, The Greens is a client of Musicland)

Friday, April 10th, 2015 at 2:06 pm
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guide or playlist?

Without getting into who made number one? Was it 'surprising'? Why is [Insert media outlet's name] calling the list 'alternative'? Did someone just call The Rubens Rock'n'Roll? That was the percentage represented by females/Hottest 100 virgins/animal names(?)?

CMS added imageWe are asking: Is the Hottest 100 the dummies guide to Australian Music?

With the month of January comes the increase in people asking where are the best spots to take in the Hottest 100. I don't know about the rest of you but I don't usually plan my day around places to listen to Chet Faker whine about how cheap talking is. It seems though, that the majority of Australia's youth do confine their day - and their Spotify playlist - to a strict list of artists and tracks (fingers crossed there's at least one album in it's entirety) pushed by the station without really enjoying the exploration of music. Is this the reason for the increase in people who attend shows for 'that one song' whilst catching up on why Jimmy isn't ready to commit during the rest of the set?

Or does it offer a platform for people to further their music knowledge?

Am I just whining and does it actually supply a list with which to seek out amazing artists who most people otherwise wouldn't have heard, are people using this as a starting point? Australian music is put at the forefront, which can never be a bad thing, and though it sways more to one side there is an example of most genres on show.

Sadly, the Hottest 100 list is very much a reflection of the j's most played tracks, let's just try to not make it a one-stop shop.

For this writer's opinion on the top 10, please refer to Steve Kilbey's 'curmudgeonly' thoughts…

Friday, April 10th, 2015 at 2:06 pm
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Musicland Showreel

Musicland Showreel

People will forget what you said, people will forget what you did, but people will never forget how you made them feel.

Entertainment solutions to inject soul into the physical.

Marketing frameworks to bring clarity to your character.

Let us help elevate your project from good, to great, with our collective experience and insight.

Take a look...

Friday, April 10th, 2015 at 2:06 pm
video, insight, experience, marketing, entertainment, showreel

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A Pixel Sells A Thousand Words

We've been working on many varied campaigns for our clients in the last couple of months. Our design team creates all the elements for a complete package that includes printed posters and social media assets.

See our top 3 below:

The Como - Happy Hour

Florida Bar - Weekly Specials

Side Bar Sydney - Valentine's Day

Friday, April 10th, 2015 at 2:06 pm
marketing, art, posters, flyers, promotion

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