hip hop Blog Entries

Hip Hop Choir: Musicland Case Study

Hip Hop Choir

How can we help?

Curate a Christmas experience with a twist to promote Central Park as a destination and the centre's live entertainment program.

What did we do?

Musicland curated a Hip Hop choir to perform in-centre during the Christmas period as well as feature in a media tour to spread some Christmas cheer.

Tasked with warming up crowds for the arrival of Christmas's biggest headliner, much loved festive favourites were infused with some soulful, hip-hop and harmony rich swagger by the Hip Hop choir, ensuring Central Park was overflowing with feel good for the Christmas period.

Featuring former X-Factor personalities Mike Champion and Young Men Society (YMS); Nate, Tamati, Josh Fonmoa, Andy Tiomuara and John "Yoji" Benjamin, Christmas has rarely sounded smoother.

With boyish good looks, a poetic mind and a voice to dim the lights, crooner Mike Champion is a born performer with a well-earned reputation as a charismatic crowd pleaser. This singer, songwriter's presence electrifies a room. Coupled with his magnetic charm and sweet sounding, silky vocal, this Champion wins you over every time.

Since breaking out on X-Factor YMS have gone on to support the likes of Reese Mastin and Justice Crew. Since releasing their debut single in 2012, this all singing, all dancing trio continue to deliver their sweet soul, finger snapping grooves and infectious electronic sounds.

In addition to performing in-centre, the Hip Hop Choir also featured on a media tour where they caroled their way through the offices of Cleo and Dolly magazines amongst others, leaving a trail of Christmas spirit in their wake.

Wrap it up

Hip Hop Choir

With the aim of promoting both Central Park a shopping and dining destination, as well as the centre's live entertainment program, the Hip Hop choir re-working of familiar Christmas songs with a fun and urban twist added value to the centre experience as well as reinforced Central Park's position within the market place.

With its inner-city location and youth orientated offering, the concept reflected a youthful and contemporary direction in keeping with the centre's positioning, while providing a fresh and bespoke take on a Christmas promotion that engaged its target demographic.

Friday, April 10th, 2015 at 2:06 pm
hip hop, central park, living mall, music curation, entertainment program

You can follow any responses to this entry through the RSS 2.0 feed.

Easy Goes Front To Back This Halloween For Day Of The Dead

Front to Back‚ÄčAt the height of Hallowmas this November 1st Coogee Bay Hotel's EASY Saturdays at Selina's will transform into an ofrenda for the death of your working week as they celebrate the Day Of The Dead. Safe from the clutches of the lockout barrage, Sydney's own Front To Back DJs will bring the shuddering sounds fit for your sweetest dreams or worst nightmares, the perfect ritual to mark the day of the dead.

Sinister soundscapes from Front To Back DJs will be a mixed bag of tricks and treats, concocting Electro, House, Trap and RnB together with their essential ingredient of righteous party bass. Combining seven years worth of experience between them, DJs Ben and Cheyne have been creating tuneful terror across Sydney and the Central Coast as FTB for a year. Regularly on the line ups for Chinese Laundry, Ivy Courtyard and around Kings Cross has lead to a legion of weird and wonderful fans attributing to their rapid ascension.

Adding to the musical house of horrors, Oddular will entomb Selina's with his penchant for all things weird. The idiosyncratic producer will provide the soundtrack for an eerie evening of thrills and chills, bringing to life the macabre decorations.

Join the coven of revellers descending upon Coogee's only late night party for those looking to continue their merry-making until dawn. With no lockouts governing your tales of terror and a 10pm start EASY is the ideal locale in the dead of night.

Get ready to offer up gifts of absurdity and foolishness this Day Of The Dead!

Day Of The Dead


Presented by Easy
Selina's @ Coogee Bay Hotel
November 1st
with special guest



Doors 10pm - No lock out


Friday, April 10th, 2015 at 2:06 pm
house, hip hop, coogee bay hotel, selina's, easy, front to back djs, electro, trap

You can follow any responses to this entry through the RSS 2.0 feed.

Miracle hits Selina's this October

Miracle hits Selina's this October

‚ÄčAt the heart of Coogee's now bubbling live music hub, Easy Saturdays at Selina's are bringing hip hop's newest scene-stirrer Miracle to the dance floor this October 11th following their Spring Break event.

With his debut album less than 2 months old, Miracle has an already impressive list of support slots under his belt including purveyors of cool ASAP Rocky, Childish Gambino and Chingy verifying his performance abilities. Ending up on 'One To Watch' lists from both GQ and Pagesdigital the wonder boy's energetic stage show will include singles 'Never Gets Old' and 'Endless Summer' along with some reinventions. The genres will meld when Miracle throws down over known hits from Bluejuice and Angus & Julia Stone, undeniable party starters!

To usher in the daylight, DJs Oddular and Tyro will stimulate the senses when combining their killer beats with a vivid light show.

Bringing a whole new meaning to Saturdays, EASY is Coogee's only late night party. With a 10pm start and no lock out this auspicious club caters for the night owls. Offering an all night dance party adjacent to the beach, which will provide the perfect backdrop for the morning sunrise.

Escape the concrete jungle to a cultural haven unlike any other this October 11th, as EASY Saturdays offers the sounds of Miracle with change from your $10!


Presented by Easy

Selina's @ Coogee Bay Hotel
October 11th

with guests



Doors 10pm - No lock out


Friday, April 10th, 2015 at 2:06 pm
dj, hip hop, miracle, coogee bay hotel, selina's, easy, october

You can follow any responses to this entry through the RSS 2.0 feed.

Bus Mix 220314

Bus Mix 220314Here's the second mix of fresh tunes composed on the 438 from Five Dock to Glebe. This week sees a selection of deep and soulful tracks, many of which are brand new releases.

Nico Jaar teams up with Sasha Spielberg (daughter of the famous film director) for a minimal beat driven love song. Elsewhere you'll find RnB/dance/pop/hip hop star Kelis driven to greater depths by Mount Kimbie on Ninja Tune, a couple of classics from both Saint Etienne and Arthur Russell given a 2014 rerun and something brand new from Detroit Swindle (a name to look out for). Finally, keep an ear peeled for an appearance by everybody's favourite celebrity twerp, J**** B*****. given a slight twist by vapourwave artist, Saint Pepsi.

Play this mix on your next journey, be it to work or on the weekend - We hope it sees you happy and safe!

Lyndon Pike

  1. detroit swindle - you, me, here, now
  2. weedy - superman lover
  3. just friends - don't tell me
  4. arthur russell - this is how we walk on the moon (labyrinth ear rework)
  5. saint etienne - only love can break your heart (richard x remix)
  6. kelis - jerk ribs (mount kimbie rework)
  7. cotton claw - switches (kelpe remix)
  8. ugly drums and chesney - father
  9. ifan daffyd & catching flies - don't know how
  10. sir stephen - holy water (feat. the golden commanche)
  11. four tet - lions (jamie xx remix)
  12. sir stephen - sanctuary (deep house mix)
  13. saint pepsi - bieber

Friday, April 10th, 2015 at 2:06 pm
dj, dance, hip hop, mix, ipad, tractor, deep, soulful, r n b, vapourware

You can follow any responses to this entry through the RSS 2.0 feed.